There's Something About Swedish Winters
Every Volvo has a story. Volvo belongs to a long history of the Swedish people, and that includes their long, hard winters. The Swedish people call these winters the great melancholy, or Vemod. Vemod loosely translates to mean a complex emotion of tender melancholy with an intense feeling of longing. It is this beautiful feeling against the breathtaking landscape that inspires Volvo to create their gorgeous cars. Take a look at the longest Swedish advertisement in history, below!
This advertisement should be called a short film, it is so beautiful. The feeling of Vemod is wonderfully captured through the vignettes…